Culture is Your Brand. Pride is Your Advantage.
I help manufacturers capture identity, protect legacy, and turn people into the story that attracts talent and earns trust.
About The MFG Connector
The real problem is identity, not marketing.
Most manufacturers are strong in capability but weak in communication.
The pride, the people, and the standards are already there.
The outside world cannot see it.
When identity is unclear, everything slows down.
Recruiting becomes harder.
Employees lose connection.
Customers overlook value.
Legacy fades.
Manufacturing needs clarity and an authentic story.
I help manufacturers tell their stories.
You already have culture. You already have good people.
My job is to capture that and turn it into content your team and your market can use.
Three Pillars:
- Clarify: Mission, vision, values, and identity.
- Capture: Interviews, stories, and real moments on film.
- Communicate: Content for recruiting, onboarding, internal pride, and branding.
Story creates alignment.
Recruiting ads lose power without a clear identity.
Culture programs fall flat without belief.
Brochures fail when the message feels empty.
People rally around purpose.
People stay when they feel proud.
People trust brands that speak with clarity.
This is the work.
Two Ways to Work Together Based on Your Goals
Paid Storytelling
If you want culture videos, recruiting content, or a founder story, this is the path.
You receive content that belongs to your company and can be used anywhere.
Earned Media
If you want industry visibility, apply to be featured on the Manufacturing Culture Podcast or the Manufacturing Connector Show.
Why I do this
Manufacturers deserve to be seen.
The pride in these companies is real.
The legacy is real.
The stories are strong, but they often go unnoticed.
I work with leaders who want to say what they have been trying to say for years.
I capture a company's truth and turn it into content that strengthens hiring, culture, and brand trust.
This is identity work.