Mission/Vision/Values

Strong culture starts with clear language.

Mission, Vision, and Values shape how people think and act.
When they are vague or outdated, employees guess, leaders repeat themselves, and onboarding becomes harder than it should be.

This Accelerator gives leadership a simple structure to define purpose, direction, and expectations.
You walk through the work step by step and build statements that guide decisions and support every story the company tells.

The result is clarity employees can feel and language that strengthens recruiting, culture, and brand trust.

A focused process that creates alignment fast.

Session 1: Why This Matters and Alignment Overview (60 minutes)

Leadership learns:

Why M/V/V support culture, branding, and talent
How M/V/V function as internal alignment tools
How they support future video storytelling
What is missing or unclear in current messaging
Where gaps or inconsistencies are slowing things down

Self-Guided Work

Leadership completes a guided workbook that produces:

Draft Mission statements
Draft Vision statements
Draft Values and “values in action” behaviors
Leadership and employee alignment checks
Examples pulled from the business

Session 2: Finalization Work Session (60 minutes)

All drafts are reviewed and finalized:

Mission
Vision
Core Values
Values in action
Brand and culture messaging alignment

Tools your team can use right away

Deliverables:

PDF with final Mission, Vision, and Values
Messaging guide for internal and external communication
One-page onboarding sheet for new employees
Three short videos:
1. Mission overview
2. Vision overview
3. Values in action

These tools give leaders a clear message and help employees understand what the company stands for.

Build clear Mission, Vision, and Values that people believe

Strong culture starts with clear language.

A focused process that creates alignment fast.

Session 1: Why This Matters and Alignment Overview (60 minutes)

Self-Guided Work

Session 2: Finalization Work Session (60 minutes)

Tools your team can use right away

Who This Is For

A fit for companies that want clarity

Ready to create alignment?

Build clear Mission, Vision, and Values that people believe

Strong culture starts with clear language.

A focused process that creates alignment fast.

Session 1: Why This Matters and Alignment Overview (60 minutes)

Self-Guided Work

Session 2: Finalization Work Session (60 minutes)

Tools your team can use right away

Who This Is For

A fit for companies that want clarity

Ready to create alignment?

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